Who we are

Our services range from editorial, PR, industry reports whitepapers, webinars, marketing, event and consultancy services to companies within the gaming industry – across B2B and B2C verticals.

Our aim is to raise the profile of gambling companies in a competitive industry environment using a range of editorial techniques and strategies, ranging from press release creation and distribution to interviews and advertorial content, marketing events and sponsorships.

We have access to all the relevant distribution channels, as well a long list of sports betting and gaming professionals and decision makers within its own network of portals and industry relationships.

“SBC News is really carving out a name for themselves in the industry with high quality content and readership levels. We've been really happy with our partnership - not only does it help maintain our profile with our key sports betting audience, with both advertising and editorial support, but its effectiveness is underlined by the traffic we receive from the site.”
Olivia Gillibrand, Head of Marketing @ Openbet
“We have found SBC News to be truly effective and valuable as we try to keep the market informed. All our corporate news and product updates are freely available to the public, circulated in real time as SBC News reaches all our key audience groups in this exciting and evolving industry.”
Alex Inglot, Head of Communications and Public Affairs @ Sportradar
"Team SBC has helped create leading industry insight and content for Clarion Gaming events ICE and EIG, which have helped extend coverage and event profile beyond industry publications. We highly recommend SBC as a top tier partner"
Rory Credland, Director @ Clarion Gaming