What we do
We have created SBC Global as the brand that helps everyone understand
what SBC is all about. We offer a number of different services
and solutions to the sports, sports betting and gaming industries.
Service
PUBLISHING

Publishing – B2C
Via SBC News, we publish the best sports-betting related coverage for our clients. This is tailored editorial to promote a client’s activities or services, devised, originated and published in-house. The content is designed to appeal to the SBC News audience of sports-betting professionals, from operators and suppliers through to affiliate marketers or other market thought leaders.

Publishing – B2B
Via SBC News, content is originated and published that will talk about client services. Articles are devised and originated that feature aspects of a client’s business in the context of the wider industry.

Service
CONTENT DISTRIBUTION

Third-party B2C content distribution
We work with clients to distribute content to third-party publishers, both online and print. The content is originated in-house in tandem with the client to produce publishing-ready content that has a consumer-facing appeal. The content is designed to showcase a client’s B2C proposition, positioning the as a leading voice in the sports-betting market.

Affiliate content distribution
SBC Media originates and distributes consumer-facing content to affiliate networks designed to showcase the clients proposition for sports-betting consumers across Europe and globally. The content is offered to affiliate networks for free to ensure with widest distribution.

Some of our distribution channels:
Besides getting your content in front of the right people and decision makers in the online gaming industry, SBC Media will use social media and other relevant distribution channels to get maximum exposure for your content and campaigns.

Furthermore, SBC’s own B2B news portal SBCnews.co.uk receives 60,000 unique visitors and serves 150,000 impressions a month. The SBC Linkedin Group consists of 5,500+ sports betting industry professionals, and the Facebook page the same, with 5,500+ followers, with Twitter amounting to 2,000+ followers. These channels can help in the research, planning and execution of your campaigns.

Service
CONTENT CONSULTANCY & STRATEGY

SBC Media provides content consultancy services designed to provide the best media strategy for our clients. Whether it is PR services, content services or distributed content, we work out the best plan to get the best exposure for a client’s product or services.

Services Include

  • Content strategy and
    planning
  • Press releases
  • Company profiling
  • Industry reports
  • Webinars
  • Brand awareness
    campaigns
  • White papers
Service
EVENT MANAGEMENT & ORGANISATION

SBC Media provides event management and marketing services designed to provide …

Services Include

  • Event brainstorming and planning
  • Event management on the day of event
  • Event strategy and goals
  • Event marketing
Service
MARKETING, SALES, PRODUCT & STAFF CONSULTANCY

SBC Media provides a number of services to help and consult companies with marketing, sales, product and staff consultancy.

Services Include

  • Marketing and
    Promotional Activities
  • Market Research
    & Analysis
  • Sponsorship Activation
    and Planning
  • Product Research &
    Supplier Recommendations
  • Industry Network
    Introductions
  • Staff Education & Team
    Training
Service
SPONSORSHIP ACTIVATION & CONSULTANCY

We help companies to activate sponsorship deals through our extensive knowledge and contacts across the industry. Using a range of editorial techniques and strategies, ranging from press release creation and distribution to interviews, advertorial content and event marketing, we can also ensure maximum exposure and impact for these deals.

Service
DIGITAL MEDIA & TECHNOLOGY

SBC Media has an in-house development team and been part of building software solution for the gaming industry.

Services Include

  • Design & Product Development
  • Start-up &
    Fundraising Advice
  • Data Provision
Service
LEAD GENERATION SERVICES

Our lead generation services include reports, webinars and whitepapers.